Seer
is a tool to better navigate the complexity of government ecosystems, during business-to-business meetings.
10 Weeks
Role
Lead UI Designer
Contribution
UI Design + UX Researcher
+ Lead Presenter
Tools
Figma / Miro / Midjourney
Team
Elisa Boulton/ Peitong Li / Greg Cadle Chloe Jung / Nadia Brunzlow / Atticus Kiger / Colin Morgan / Lesly Granados
Jasmyn Bush
The Ask
As part of SCAD's collaboration with Deloitte we were asked to develop a tool to better navigate and comprehend the complexity of government ecosystems for government officials to make informed decisions. We were asked to use the semiconductor industry as a case study to present our tool.
(Any information about the semiconductor industry has been asked to not be included)
The Approach
To develop a useful tool for Deloitte, I led the design process by developing a design system and data visualizations for the internal tool. We collaborated with Deloitte team members to gain insights and presented our product through a presentation + process book.
Identifying the Problems.
One of the first steps my team and I decided was to understand what government ecosystems are. What role do they play in the decisions being made? How are they visualized currently? What are the current tools used document the ecosystems?
Current Visualizations are not practical or intuitive.
They were made to be confusing.
An issues we realized early on was that current visualizations were not practical. Series of graphs would be made as shown below but the actual data is stored in an excel sheet which consists of every single connections each of government interventions shown in the graph.
Which made us realize another problem, all of the data used is stored in different files. If we wanted to make an effective tool, we have to streamline data storage to create a seamless experience from ground up.
Solution.
Our main objective was to simplify the cluster of lines and spheres into digestible and meaningful information. Our secondary objective was to present a back-end tool to streamline organizing data based on projects/topics.
How do we develop a tool that not only communicates the complex ecosystem but government officials can comprehend the data being shown to make confident decisions?
Ideation.
During research, I branched out to nonintuitive places to find visualization that could best fit the type of data that is used for government ecosystems.
I was particularly looking for examples of large data set models that had the ability to be toggled with. Clear + simple data visualizations that didn't cause confusion.
I presented examples like these to the clients to better understand the features the tool would require. Though a lot of aren't as visually appealing as the rest, certain features picked from each to develop an effective tool.
Personas.
We were hesitant while developing personas for this project due to our target audience being high-ranking officials in the government.
Through research and many conversations with our clients + industry professionals in mechanical/engineering fields, we were able to develop personas that best showcased the ideal users of our product.
Design.
To begin, started with an initial sitemap to understand what features that we would like to present to clients.
Iterations, iterations, iterations.
For every check-in with our clients, we allotted time for feedback with direct users. This allowed us to develop a prototype that best fit our client's needs.
Data Visualization Iterations.
Though we couldn't conduct usability testing with our targeted users we ran multiple A/B testing with our clients to learn about their preferences and refine the design.
Version 1
Version 2 + 3
Final Prototype
Login > Home > Backend Data
The homepages houses the dashboard that allows efficient access to the more recent projects.
The documents page holds all the relevant data required to create a roadmap.
Seer Walkthrough
Seer allows the users to see every intervention and player in the ecosystem.
They can highlight certain nodes to see connections, add nodes, view certain direct/indirect interventions.
Edit Connections
Edit connections to create a unique journey. Users can add the connection to their own roadmap, mute a connections for clarity, or completely remove it.
Impact
Though we had limited testing of our product, we strived to develop a platform that had an impact
Improved Confidence +
Efficiency in Decision Making
Decision making efficiency was significantly improved. Allowing government officials to make
informed decisions more confidently.
Upped
User Awarness
Seer gives thorough information about sectors in various industries which upped awareness and knowledge.
Reflection
My role as a lead during the SCADpro collaboration with Deloitte provided me with invaluable insights and experience in managing client-designer relationships. It also underscored the critical role of research in the design process. Understanding the purpose behind my designs and their significance in this this case policymaking journey deepened my appreciation for the impact of thoughtful and informed design decisions.
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